(1) From the trend of industrial development at home and abroad, as a necessity of life, the life cycle of daily chemical industry is very long, and there is no danger of substitution or recession in the foreseeable future;
(2) With a large population, China is the world's largest daily chemical market with potential growth in the future. From 2005 to 2008, China will become one of the four largest cosmetics producing and selling countries in the world;
(3) The main products have high added value and good profit performance compared with other industries;
(4) With the improvement of people's living standard and the development of China's economy, the industry is developing rapidly, and the market will keep growing in the foreseeable future;
(5) As it is closely related to national life, successful enterprises (such as P & G) and brands will gain great social reputation.